Unit 5 Reading

This chapter focuses on the study of the human mind and how it perceives certain things. This knowledge helps graphic designers when creating infographics because it allows them to draw the attention and focus of their audience to where they want. For several days now, I had been thinking about project 2 for class and how I could make it work. My original thought was to use color to distinguish the size of the youth labor force and what industry they work in. However, I began questioning my decisions after seeing that color saturation and shading are the lowest elements on the perceptual chart created by Cleveland and McGill. After reading this chapter, it is clear that the best way to compare data such as unemployment statistics is best done by using position along a common scale. One thing I found particularly interesting was when John Grimwade said that computers entering the newsrooms for the first time was not a huge change to him like his colleagues thought. He said that the work methods would shift but the core principles are the same. This is interesting because a lot of people think that computers and their programs will do the work for you, and you just need to plug in the data. According to John however, computers are just another tool to aid you and not something that does the work for you.


This link explains Cleveland and McGill’s elementary perceptual tasks in detail.


This explains Gestalt School of Thought and Pattern Recognition



Project 2 Project Statement


Unemployment among the youth in America is a growing issue.  Many people think that if they obtain a college degree, they will find a job easily which is not the case.  The client is Bureau of Labor Statistics.  They are able to gather essential statistics on large groups of people but have not organized the data in an effective way for users to view.

Target Audience:

This information graphic will apply to anyone in America between the ages of 16 to 24.  This information will show both employed and unemployed statistics of the youth in America.


The project will be created for the web because this will allow to for the largest viewing by the target audience.


Educated the youth of America about the unemployment statistics so that they know what to expect.  Also, to educated the youth about popular jobs in America to see where most people are working and what industries they are not working in.

Key Benefit:

The youth of America will be able to see what industries are hiring their age group and with this information, it will help them decide what jobs to apply for.


The tone will be serious as this infographic is being designed for the government.


This information graphic will be built for a website.

Week 4 P2 Classchum Feedback

Employment/Unemployment Statistics

Get information from multiple sources instead of just one source.  Find a purpose for this project:

  • Is it to scare people?
  • Help people see what industries to enter?
  • Reasons why one demographic has a higher unemployment % as a pose to another demographic.

Maybe focus on a small demographic to simplify the project or focus on only the top jobs.

Unit 3 Reading

This chapter covers the idea of balancing infographics so that it better applies to a selected audience. In figure 3.2, Cairo has a visualization wheel that he has created for himself where the outer axis represents complexity versus intelligible and the inner points represent how you arrive at the two axis. After analyzing his visualization wheel, I feel that I would agree with the inner features however I would not agree with its positioning. In his illustration, he has them aligned in a perfect circle suggesting that some features weigh more heavily than others. I feel however, it would be more accurate if the features were arranged as an hourglass as I have illustrated below. One reason I feel this way is because no matter how extreme you design something on the middle features such as Abstraction and Novelty, Cairo is saying they will never be as complex as a small bit of design into Density or Multidimensionality. Another question that comes mind when reading this week’s assignment has to do with targeting your infographic to an audience. Here, he implies that the design of the infographic should be suited toward your intended audience. However, when dealing with the general public like he does in his career the audience is very broad in terms of capability of understanding. Therefore No matter what audience he targets, I feel like it would not apply to others. How can designers really choose to target an audience of such a size.





Week 3 Peer Critique

To make this work Antonio Bahena suggested a few things:

-Don’t portray all the NBA teams and their city changes at the same time to avoid chaos

-Center the map of the US or add information of the teams on the right side

-Divide the teams by regions they compete in

-Use team colors to help people identify with the team