Richard Stegeman & Heather Hendrickson
Client: Money magazine, Money.com
Focus on presenting the data and not choosing for the people. Let them make their own decisions. Focus on the features of the bank to customers and not the financial part of it such as assets and NPR. Allow people to compare the features of the bank to each other to suggest banks but not make a definite decision for readers. Research about what bank features are important to people (overdraft fees, minimum deposits, etc.). Keep it light in interactive features to accomplish this in 1 week.