This chapter focuses on the study of the human mind and how it perceives certain things. This knowledge helps graphic designers when creating infographics because it allows them to draw the attention and focus of their audience to where they want. For several days now, I had been thinking about project 2 for class and how I could make it work. My original thought was to use color to distinguish the size of the youth labor force and what industry they work in. However, I began questioning my decisions after seeing that color saturation and shading are the lowest elements on the perceptual chart created by Cleveland and McGill. After reading this chapter, it is clear that the best way to compare data such as unemployment statistics is best done by using position along a common scale. One thing I found particularly interesting was when John Grimwade said that computers entering the newsrooms for the first time was not a huge change to him like his colleagues thought. He said that the work methods would shift but the core principles are the same. This is interesting because a lot of people think that computers and their programs will do the work for you, and you just need to plug in the data. According to John however, computers are just another tool to aid you and not something that does the work for you.
This link explains Cleveland and McGill’s elementary perceptual tasks in detail.
This explains Gestalt School of Thought and Pattern Recognition