In this chapter, Cairo compares the human mind to that of a computer. He does so by saying the hard drive of a computer is like our long term memory and the RAM is the short term memory. We can only move so many things around. If we store things in our brain like folders on a computer, I’m curious to see how many sub folders an average human would have. I would imagine that each layer of a folder is a general thought of an idea and the deeper down the sub levels you go, the more detail about a topic your brain uncovers.
The bottom-up process refers to the brain perceiving preattentive features such as shapes, edges, relative sizes, and patches of color. The brain then attempts to match this with the visual working memory to make out an image. The top-down process occurs when the brain taps into the long-term memory and works with the visual working memory to interpret a thought. Both processes meet at the visual working memory to complete a thought process. Iconic memory is a very short-term storage for visual information. The purpose of iconic memory is to keep a visualization of the world for the brain to later interpret.
Some infographics will use realistic images while others use abstract. Abstract images allow a person to focus on the thought without getting distracted by the details in an image. Realistic images are used to represent something with accuracy.
This illustration shows the bottom-up and top-down processing.
This link explains how the brain interprets things such as faces by reading features like a bar code.
This chapter focuses on the study of the human mind and how it perceives certain things. This knowledge helps graphic designers when creating infographics because it allows them to draw the attention and focus of their audience to where they want. For several days now, I had been thinking about project 2 for class and how I could make it work. My original thought was to use color to distinguish the size of the youth labor force and what industry they work in. However, I began questioning my decisions after seeing that color saturation and shading are the lowest elements on the perceptual chart created by Cleveland and McGill. After reading this chapter, it is clear that the best way to compare data such as unemployment statistics is best done by using position along a common scale. One thing I found particularly interesting was when John Grimwade said that computers entering the newsrooms for the first time was not a huge change to him like his colleagues thought. He said that the work methods would shift but the core principles are the same. This is interesting because a lot of people think that computers and their programs will do the work for you, and you just need to plug in the data. According to John however, computers are just another tool to aid you and not something that does the work for you.
This link explains Cleveland and McGill’s elementary perceptual tasks in detail.
This explains Gestalt School of Thought and Pattern Recognition
Unemployment among the youth in America is a growing issue. Many people think that if they obtain a college degree, they will find a job easily which is not the case. The client is Bureau of Labor Statistics. They are able to gather essential statistics on large groups of people but have not organized the data in an effective way for users to view.
This information graphic will apply to anyone in America between the ages of 16 to 24. This information will show both employed and unemployed statistics of the youth in America.
The project will be created for the web because this will allow to for the largest viewing by the target audience.
Educated the youth of America about the unemployment statistics so that they know what to expect. Also, to educated the youth about popular jobs in America to see where most people are working and what industries they are not working in.
The youth of America will be able to see what industries are hiring their age group and with this information, it will help them decide what jobs to apply for.
The tone will be serious as this infographic is being designed for the government.
This information graphic will be built for a website.