Unit 3 Reading

This chapter covers the idea of balancing infographics so that it better applies to a selected audience. In figure 3.2, Cairo has a visualization wheel that he has created for himself where the outer axis represents complexity versus intelligible and the inner points represent how you arrive at the two axis. After analyzing his visualization wheel, I feel that I would agree with the inner features however I would not agree with its positioning. In his illustration, he has them aligned in a perfect circle suggesting that some features weigh more heavily than others. I feel however, it would be more accurate if the features were arranged as an hourglass as I have illustrated below. One reason I feel this way is because no matter how extreme you design something on the middle features such as Abstraction and Novelty, Cairo is saying they will never be as complex as a small bit of design into Density or Multidimensionality. Another question that comes mind when reading this week’s assignment has to do with targeting your infographic to an audience. Here, he implies that the design of the infographic should be suited toward your intended audience. However, when dealing with the general public like he does in his career the audience is very broad in terms of capability of understanding. Therefore No matter what audience he targets, I feel like it would not apply to others. How can designers really choose to target an audience of such a size.






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