P1 Project Statement

Background

The National Basketball Association (NBA) has become the premier league for men’s basketball in the world.  The league started in 1946 with 11 teams but has increased in size for a total of 30 teams in 2014.  Last year the NBA drew in the 2nd largest TV audience with over 20 million people tuning in to watch game 7 of the finals.

Target Audience

The target audience for this inforgraphic are males between the ages of 18 to 34 years old.  70% of people that watch the NBA are males.  32% of people that watch the NBA are between the ages of 18 to 34 years of age.

Objective

Fans of the NBA will often times support a particular team by wearing their colors and logo.  The objective of this project is to educate fans about the history of the teams so that they have a better understanding of who they are supporting.  This inforgraphic will focus on previous cities that teams have been associated with as well as name changes.

Opportunity

Illustrating a teams history as far as name and city changes will help its fans understand the path it took to get to the present day.  This infographic will also help people understand why fans may or may not cheer for the teams they do.  Also when people understand the history of something, they become more connected to the subject which could allow the NBA to gain new viewership or increase the fan base for a particular team.

Media

This will be an interactive infographic on webpages as well as on smartphones and tablets.

http://www.theatlantic.com/business/archive/2014/02/which-sports-have-the-whitest-richest-oldest-fans/283626/

http://bleacherreport.com/articles/1681026-nba-finals-game-7-draws-2nd-largest-tv-audience-in-15-years

http://www.tealdragon.net/sports/nbamoves.htm

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